Mybkexperience: Being one of the best known fast food restaurants all over the world, the fast food franchise Burger King is well aware of the worth of its customers’ opinions around the globe. In order to be informed about the preferences and dislikes of its clients, the Burger King Company makes surveys, as other big or small companies do, to gather information about the level of satisfaction customers have when visit any of the restaurants that form part of the huge fast food restaurant family.
Burger King was created by the year 1953 in Jacksonville, Florida. It was founded after the original owners (Keith J. Kramer and Matthew Burns) visited a McDonald’s restaurant and decided to get into that sort of business. The new company was named Insta-Burger King. By 1959, the company entered in some financial troubles and by the acquisition of two franchise participants from Miami, James McLamore and David R. Edgerton, the group changed its name to Burger King. For eight years and with the opening of more than 250 locations only in the USA, the company worked as an independent entity until it was acquired by the Pillsbury Company in 1967.
The restaurant is worldwide known for serving high quality, delicious tasting, and affordable food. More than 11 million people visit the franchise’s restaurants around the world. This amount of clients makes the company revise its policies from time to time. Its menu has varied from the typical burgers, French fries, sodas, and milkshakes to a variety of burgers including vegetarian ones, and other items such as King Savers, Coolers, Desserts and Hot drinks.
The restaurant franchise has moved away from its male-oriented offer from yesterday and introduced new products on the menu, product reformulation, and packaging. These new changes have been introduced by the restructuring plans established by 3G Capital, the actual owner of the company.
Nowadays, its main Headquarters is located in the Miami-Dade County at 5505 Blue Lagoon Drive; with a total of 15,738 restaurants in 100 countries, almost half of them located in the United States.
The fast-food company has a 99.5% of private owner and operation, as the group is moving to an almost complete franchise model. The business system it works varies according to the region they are placed, and some of the regional franchises called master franchises are responsible for selling sub-licenses on the company’s behalf.
Mybkexperience Burger king survey @ www.mybkexperience.com
Due to the high-quality food served in the restaurants, many people visit them more than once. Since the franchise goal is to provide a good service to its client, the need of getting data about customer satisfaction level is obligatory. To achieve this objective, Burger King has created a website to ask visitors for their opinions about the service and product offered by any of the restaurants. Through this questionnaire, by asking simple questions, the company can evaluate your experience and provide you with the possibility to speak your mind without being interrupted.
The Burger King Customer satisfaction survey provides a great chance for customers to give their opinions and permit the company the improvement of its services. Also, the products served by the restaurants are included in the evaluation, and so the company can maintain or improve the quality of the food it sells, This survey doesn’t take a lot of time to be done and, at the end of it, a validation code will be given a demonstration of gratitude by the company. This code can be used to get an offer on the client’s next visit.
Several aspects are asked about the Burger King Customer satisfaction survey, among them you can find the next:
- Clients overall rating of the quality of food.
- The speed of service.
- Comfort and cleanliness of the restaurant.
- Any complain that the customer may have.
The main goal of this survey is to enable the company to better grasp the necessities and worries of the clients and help to outline their strategies.
HOW TO TAKE THE BURGER KING CUSTOMER SATISFACTION SURVEY:
Visiting www.mybkexperience.com you can take part of this questionnaire if you cover the following needs:
- A receipt from a Burger King restaurant.
- A very fast Internet service
- A computer or smartphone in order to access Burger King Survey website.
- Have a basic knowledge of English, Spanish, or French (this varies according to the country you are accessing)
- A few minutes to spend answering the questions.
Once you entered the site, these are the steps to follow to answer the opinion poll:
- Type the date, time, and restaurant number on the receipt you got on your last visit.
- The survey code can be also asked. After you introduced it, press START to begin answering.
- Measure your level of satisfaction from your last visit
- Choose the order type by selecting the appropriate option.
- Rank your approval of exact features in the restaurant, such as food and staff among others.
- According to your last visit experience, establish the probability of returning in a month period.
- The whole menu will be virtually displayed. Select everything you asked in your last visit.
- The company is particularly interested in the level of satisfaction with the products served (especially Burgers). Try to be as honest as possible, since this will determine a better service for you and other customers.
- In the following page, questions about your satisfaction level with the burgers’ size, its appearance, its cost, its flavor, and its wrapping. Establish the possibility of acquiring the product once again.
- Describe your companions in a general sense and mention how you heard about the survey.
- Answer the classification questions.
- Explain your evaluations in detail.
- Get the validation code and use it on your next visit.