Mcdvoice McDonald’s Survey: One of the most renowned fast food restaurants in the world is McDonald’s. The franchise is found almost in every country around the world and its food is adored by several people on the planet.
But all this favoritism is not easy to maintain and, as many worldwide famous companies, McDonald’s needs a way to verify the satisfaction of its customers and, thus, improve its service and products day after day. The franchise obtains this information by implementing on its website a survey with several questions about the quality of the service and products offered by the restaurants.
The McDonald’s survey is conducted by the Service Management of the company; with the main purpose of helping the restaurants to discover possible consumers and detect unhappy clients. It doesn’t matter if the review provided is positive or negative; it is accepted by the McDonald’s corporation as part of the improvement the company has as one of the most important goals to achieve. Your opinion is considered really valuable and it has a lot of significance for the franchise. The positive responses are taken with a great deal of appreciation and the negative ones make the company changed all the problems shown in the service or product, according to the customers’ answers and complains. The main goal of the McDonald’s customer satisfaction survey is collect all the feedback provided by usual and occasional customers, so with this information, it can improve its service and products to give better satisfaction to clients.
THE MCDONALDS CUSTOMER SATISFACTION SURVEY EXPERIENCE
The first McDonald’s restaurant was founded by Richard and Maurice McDonald in 1940. The site of this first outlet was in San Bernardino, California. Originally, the original mascot of the restaurant was a chef hat on top of a hamburger, and the first time the company used the golden arches logo was in 1953 at the location in Phoenix, Arizona. By the year 1955, the businessman Ray Kroc entered in the company as a franchise agent, but later acquired the business from the founders. In 1962, the Golden Arches substituted the mascot and by 1965 Ronald McDonald was introduced for the very first time aimed to reach the children audience.
The fast-food chain restaurant is the world’s largest one, taking into consideration its revenue, with a total of more than 69 million customers on a daily basis over 100 countries in about 36,900 locations by the year 2016. The company staff numbers reached, by that same year, the amazing amount of 375,000 people only in the USA. Worldwide, McDonald’s is the second-largest private employer worldwide (just behind Walmart) with a total amount of 1.5 billion people working with the franchise. The company’s Headquarter has been moved to Chicago in early 2018.
The franchise’s most renowned product is the hamburger, but the restaurant serves other items such as cheeseburgers, chicken products, French fries, breakfast meals, soft drinks, milkshakes, wraps, and desserts. Due to the ever-changing market and the negative criticism of the unhealthiness of the food served in the restaurants; recently, the company has included salads, fish, smoothies, and fruits in its menu. Nowadays, the menu of the franchise in the United States includes a total of 200 products. And depending on the region the franchise operates, breakfast is related to the typical taken by the country’s population.
With health in the aim, the restaurant franchise has eliminated from its products the high-fructose corn syrup from the buns; as well as the removal of artificial preservatives from Chicken McNuggets, substituting most of the dangerous elements in the chicken product with healthier ones. For instance, chicken skin, safflower oil, and citric acid were changed with pea starch, rice starch, and powdered lemon juice.
Nowadays, the company has a total of 5,669 company-owned locations and 31,230 franchise sites. The last number can be divided into 21,559 conventional franchises, 6,300 developmental licenses, and 3,371 foreign affiliates. The revenues of the company are provided by rent, royalties, and fees paid by the franchise, along with the sales from restaurants owned by the company.
Mcdvoice McDonald’s Survey at www.mcdvoice.com
All of this creates a certain uncertainty about how customers perceive the service and products offered by the fast food restaurant chain, and here the survey takes its highest importance. Some people would consider the taking of this survey a waste of time, but nothing is farther from the truth than that. The feedback provided by the answers would help the conglomerate very much. McDonald’s is a company that is adding a new product to its menu constantly. The acceptance or rejection of that product cannot be detected only by the sales figures, but they can be supported by the opinions given by customers. That’s the main reason the fast food chain conducts a survey.
To access the McDonald’s Customer Satisfaction survey, you need:
- A mobile phone or computer with access to the internet.
- A valid receipt from a McDonald’s restaurant with an invitation to take a survey.
- A good understanding of English or Spanish.
And the following steps have to be followed:
- Enter the McDonald’s Customer satisfaction survey at the following internet link : Official Website
- Select the language of your preference.
- To start the survey, you have to introduce the information appearing in your receipt such as store number, KS number, date of visit, time of visit, order, and spent amount.
- Try to recall the last visit to a McDonald’s restaurant and respond to the entire questionnaire based on the experience you had that specific day.
- Answer all questions honestly.
- At the end of the survey, you are going to receive a validation code that can be used to trade in the extraordinary offer in print on your receipt.
- Copy the code provided on your receipt and uses it to obtain the offer. Nevertheless, it is good to recall that this offer has a 30-day expiration time after the receipt date, and is valid at participating McDonald’s. The offer is limited to a person per visit and it cannot be duplicated, sold, transferred, or transmitted electronically.
Your participation in this survey is of high importance for the McDonald’s company and it takes a few minutes to answer it.